What is the ProConCloud Method?
There is significant inconsistency within decision-making.
We all want to make better, faster decisions, especially when the outcome of that decision could impact our life or organization in a significant way.
Yet, few of us are willing to invest the time to apply critical thinking to analyze critical decisions. In fact, the two most common methods used for deliberative decision-making are still to simply ask an expert or to use a form of Benjamin Franklin’s simple pros/cons list that dates from 1772.
Unfortunately, while both methods do have benefits, they are also both particularly prone to error.
An expert can offer a more objective view, but unfortunately, we usually seek out advisors who will simply confirm our biases. And although pros/cons lists can help us slow down our thinking and/or expose our biases, we often fool ourselves into thinking we can do these in our head, or we end up getting stuck when we cannot find a common utility (such as time or money) to compare pros with cons.
Surely, with all the advances in decision science over the past 250 years, there must be a better way?
In 2009 Dr. Alan Barnard was awarded a Ph.D. for creating the award-winning ProConCloud Method.
This method maintenance all the benefits of other decision-making methods like Franklins Pro/ Con list and Goldratt’s Evaporating Cloud Method while overcoming their limitations.
The 5-Step ProConCloud Method